Home Décor Brand Achieves 62.7% Traffic Growth
With The Zenso Digital’s digital marketing expertise, an eco-friendly and non-toxic home décor brand significantly increased its website traffic and revenue.
About Project
This company offers high-quality organic furniture designed to promote comfort while adhering to chemical-free practices. Since opening its San Francisco plant, it has also crafted natural-themed handicrafts. The company strives to help customers create sustainable and affordable living spaces, including their homes.
Project Highlights
Our team’s digital marketing plan delivered impressive results. To enhance keyword targeting, our analysts conducted a thorough competitive audit. By boosting the brand’s search visibility, we successfully attracted more buyers. Our internet marketing efforts effectively promoted the company’s chemical-free, budget-friendly, and cozy furniture. These strategies not only improved the page’s SEO but also increased reader engagement. As customers became more familiar with the products, their trust in the brand grew, enabling them to make informed decisions about how the furniture could enhance their lives.
The Challenges
Improving Website Ranking
The brand faced difficulty in achieving an optimal ranking compared to its competitors.
Enhancing Brand Awareness
Customers were unaware of the brand's unique selling proposition (USP) and the quality of its products.
Targeting the Right Keywords
The previous website struggled to effectively target and optimize relevant keywords.
Increasing Revenue
The brand aimed to transform its website into a powerful revenue-generating platform.
Tech Stacks
Result
Higher Ranking in Search Results
With revised and relevant content, the website became more visible to its target audience in search results.
54.1% Audience Engagement
The reformed digital marketing strategy significantly improved audience engagement by 54.1% in the last quarter.
Increase in Direct and Organic Traffic
Improved content, enhanced brand awareness, and precise keyword targeting through competitive analysis boosted organic traffic by 62.7% and direct traffic by 13.3% in a short period.
15.9% Revenue Growth
Website optimizations and a tailored digital marketing strategy increased the brand’s revenue by 15.9%.